Collection // Richards Group Work
The Richards Group (now TRG) is the largest independently-owned advertising agency in the United States.
While I was a Broadcast Producer at the Richards Group, there were maybe 10-12 Producers at the 600+ person agency (across all their agencies). We were slammed. At all times. I was a production machine living on set and in post-houses ideating & cutting together content while in a constant state of pre-pro on multiple projects across multiple teams.
Clients include: TGI Fridays, Ulta, Prestone, QuikTrip, Dymatize, Clamato, Orkin
Types of work created: national broadcast commercials, radio spots, experiential, anthem videos, beauty, OOH, every type of social content imaginable, digital campaigns, live events, working with celebrities, photography, viral/stunts, case studies, working with influencers, every type of ad format & more.
TGI Fridays
I was the lead producer for the TGI Fridays account. Basically — if you saw any TGI Fridays commercials on TV or content anywhere else (photography, digital, radio, social, stunts, experiential, anything TGIF-related) throughout 2013 - 2015 I produced it. So. Much. Food. Here are two random pieces —
TGI Fridays - Rib Flight Trio
TGI Fridays - ABCs
Prestone
Prestone bought last-minute, just-became-available airtime during the last game of the 2014 World Series. We had a few days to concept, shoot & deliver a :15 spot. Next to no budget, a day to capture as many concepts written for one bottle using one setup as possible and a day & a half of post. We maximized the opportunity and created over ten :15 spots. The client absolutely loved them, one spot (can’t remember which) played during the World Series and the others were used across additional national broadcast, digital ad buys, social & more. Here are a few —
Prestone - Beasty
Prestone - Patented
Prestone - Ta Da
Prestone - Mature Audiences
QuikTrip
This was my first project at the Richards Group. On my first day at the agency I was assigned projects on two accounts, these QuikTrip spots being one, given loose project info, WIP scripts, an airdate about a month away and was told I better get going. The most trial-by-fire first few weeks at a job I’ve ever experienced.
QuikTrip - Magical Time
QuikTrip - Tea Paradise