Wigs for cats

Promotional video created to launch a new book, Glamourpuss: The Enchanting World of Kitty Wigs.

I stumbled across Julie Jackson, creator of Subversive Cross-Stitch and Kitty Wigs, and reached out saying I would love to create something for Kitty Wigs (they had a few pics and links to purchase the wigs). She mentioned they were close to releasing a book and they could use a video to help promote the book & get attention. I was in!

With a budget of $0.00 & a crew of me, I used an old borrowed camera & mic and I leaned into the no budget DIY look/feel/approach (off the cuff, fly on the wall, unpolished…real), re-enacting photoshoots, capturing random soundbites from cat owners.

The video was a HUGE success in helping get this book attention and is now in it’s 4th printing (shoutout to Chronicle Books).

The video was featured on TruTv’s The Smoking Gun Presents: World’s Dumbest Inventions (comedians including Chelsea Peretti poking fun at the video!) and other shows like G4TV’s Attack of the Show. The book & video were getting writeups on Glamour, Jezebel, CBS News, NBC DFW, Laughing Squid, BoingBoing and many others. Soon Kitty Wigs were being discussed on shows like Late Show with Conan ‘O Brien, the Graham Norton Show, the Colbert Report and ABC News.

Animal Planet’s “Must Love Cats” (S1, E3 - Kitty Wigs and Fat Cats) sent out a crew to recreate my video. They filmed the same people, at the same locations, doing the same things/setups I captured, even having some of the cat owners deliver the same lines (but with a much larger crew). Cool to see this recreation-of-sorts!