I was brought on by the agency to help develop and pitch on this project for Gold’s Gym NOW, the brand’s new in-home workout program, where I would be responsible for producing the videos at the heart of the program. We won the pitch and got to work creating 80+ workout videos + additional content for their social channels & marketing efforts for the launch — nearly 10 hours of video!

6 weeks from pitch to production // 2 days building & lighting the set // 6 days of production capturing workouts, b-roll, BOLT shots, photos & other content with 10+ trainers and 12+ onscreen talent // 8 weeks of post production // 80+ high energy workout videos (each ranging from 5 minutes to 45 minutes) // Over 24+ hours of video within the program // A slick motion design package & UI // Plus additional content & more // Worked with amazing trainers // Burned a ton of calories