ABMC - 75TH ANNIVERSARY OF WWII
A RECORD NUMBER OF PEOPLE AROUND THE WORLD HEARD THE UNFORGETTABLE STORIES OF THE FALLEN & LEARNED ABOUT ABMC'S HONORABLE MISSION THROUGH EARNED, SOCIAL & PAID EFFORTS
We helped the American Battle Monuments Commission (ABMC) stand out in its own unique and reverent way among the deluge of 75th Anniversary of WWII event’s conversation, highlighting its critical role in maintaining its hallowed sites and sharing stories of the fallen for generations to come. WWII events included D-Day, Battle of the Bulge and more.
This began two months prior to the D-Day 75th Anniversary, when we were brought on to develop and execute a globally integrated campaign around the ceremony ending with a week-long event in Normandy, France. And it only grew from there.
We filmed across France, Italy, Belgium, the Netherlands and Germany — and created over 60+ pieces of content from those productions alone. Then flew back to France for the week-long 75th Anniversary of WWII events in Normandy where we were on the ground capturing & creating real-time content daily — filming & editing all day, releasing a constant stream of content daily for a week being used across social, by news teams & affiliates, across earned media, digital campaigns & more.
We spoke with WWII veterans on the beaches of Normandy about their D-Day landing experiences // walked over buried foxholes once used by the Band of Brothers in the Ardennes Forest during the Battle of the Bulge // attended the burial of a recently discovered WWII pilot that had been missing since 1945 and so many more life-changing encounters.
One of the most amazing experiences I have ever been a part of.
Results
• 71 million social media impressions
• 300% increase across social media channels
• 1.4 billion earned media impressions
• Nearly 500 million people read about ABMC online & in print
• Over 205 million people watched ABMC-led stories on TV
Awards
• PRSA Award of Excellence
• PRSA Silver Anvil Award
• PRSA Pegasus Award
“WE REMEMBER”
We created this video as the centerpiece to kick off the huge 75th Anniversary of D-Day event on June 4, 2019 at the Normandy American Cemetery in Normandy, France.
It played in front of 15,000 people in attendance at the Normandy American Cemetery and to over 300,000 people at home watching the ceremony live on our Facebook livestream. Bonus: My POV during ceremony as the video played.
SOCIAL / DIGITAL CONTENT
EARNED MEDIA
ABMC and our content was featured in an avalanche of top tier U.S. and international print, television and online media including The Atlantic, The Associated Press, USA Today, MSNBC, ABC, CNN, MSN News, CBS News, among many others.
CREDITS
Client: American Battle Monuments Commission (ABMC)
Agency: Weber Shandwick
Executive Producer: Joe Childress
DP, Editor: Ben Jarvis
Editor: Thomas Steele